Visibility and Access
With Chamber membership, you are continually accessible in our online business directory that is viewed by members, the public, visitors to our area, and by surrounding communities as they search for goods and services. A member’s online listing includes options to be found by business name or category, map, website and social media links as well as the potential for adding a company logo, business description and photos. Your listing even provides increased search engine optimization for someone searching for your business outside of our Chamber site.
The Chamber offers many options to keep your name in front of the public which is essential to your continued success. A ribbon cutting or ground breaking can be held for your business and members can include their events on The Chamber’s Community Calendar and also submit Member News press releases to be published in weekly email blasts at no additional cost! Only members have access to promote their business to other members through event sponsorships and targeted member to member marketing tools. Click HERE to review sponsorship opportunities or HERE to review marketing opportunities available.
The Chamber has outlined a few simple steps to get more out of your membership. CLICK HERE to view 'I've Joined The Chamber...Now What? Ways to Maximize Your Chamber Membership'.
Networking and Relationship Building
Who you know does make a difference. People like to do business with people they know and The Chamber’s wide variety of networking events provide opportunities to make new contacts and grow your business. Chamber membership is about relationship building and it provides opportunity and visibility. The Chamber connects people on a business and social level. All Chamber events, whether it’s the business expo, annual gala, speed networking, golf outing or job fairs, are held to help people make connections.
In addition to Speed Networking that is listed below, click HERE to learn more about Chamber networking opportunities.
Develop new leads in a structured fast-paced format, perfect for small businesses. This event is designed for individuals to meet a large number of business contacts in a short amount of time. Participants have the opportunity to make a brief presentation about their company and product or service offered. Attendees are encouraged to bring promotional materials about their business and plenty of business cards!
Money Saving Programs
Member businesses and organizations have access to special money savings offers because of their Chamber membership. These programs provide tangible savings for businesses. They include discounts, on advertising, college tuition, prescription drug coverage, email marketing as well as opportunities to reduce payroll costs and sometimes business insurance premiums. Members can also save on additional member benefits and take advantage of special member offers. Click HERE to review money saving programs.
Do you want to talk to the most engaged group of business professionals in the area? How about community leaders? Yes? Then market your business or organization to fellow Chamber members. Only members have the opportunity to target a high quality, targeted audience. Marketing opportunities through The Chamber offer both a business to business audience, and business to consumer audience, rolled into one. Your fellow Chamber of Commerce members are your best potential new customers. Click HERE to review opportunities available.
The Chamber hosts many events throughout the year, which are enhanced by the participation of member sponsors. Chamber events are designed to connect people on either a business or social level and only members have the opportunity to serve as event sponsors. Being a sponsor is a great way for businesses to receive publicity while showing support for The Chamber and community. The cost depends on the event and the level of sponsorship. Below is a list of Chamber events and sponsorship opportunities available. Click HERE to review sponsorship opportunities.
It’s as simple as ABC…Always Buy Chamber
Whenever possible, members are encouraged and should want to purchase their products and services from their fellow Chamber members. Membership in The Chamber makes a statement that you care about and support your community! You and your employees reside in the community and the quality of life of that community matters. Chamber membership is an investment in your business and a commitment to the success of our area’s future growth, progress and well-being.
To contribute toward community improvement and to promote civic pride, all members are strongly encouraged to find ways to do business with other like-minded businesses that also support our community. Business to business buying makes sense! It helps create jobs and grow the local economy. To find special offers and discounts, click HOT DEALS!
Enhanced Credibility and Access
Your business is an important part of our community and the future of Springfield and Sangamon County should also be important to you. Members often view their affiliation with the Chamber as providing them a strategic partnership and the opportunity to leverage their membership to be viewed as a good corporate citizen. Chamber membership enhances a business’s credibility, provides an opportunity to promote their company’s brand and acts as a “seal of approval” within the community.
A national survey revealed that being active in a local chamber of commerce is an effective business strategy because two-thirds of consumers believe that such companies use good business practices, are reputable, care about their customers, and are involved in the community. Click HERE to read additional information from the Shapiro study.
As a member, your business or organization becomes part of a larger group. The Chamber represents the voice of business in the community and represents business interests at the local state and federal levels of government. Your membership means that you have a voice and are part of an organization that is willing to listen to your concerns. Members have increased access to business leaders and elected officials as well as additional information about what is happening in the business community.
Ribbon Cutting or Ground Breaking Ceremonies
Do you have a significant moment in your business' history to celebrate such as a new business grand opening, new or additional location, remodeling or milestone anniversary? The Chamber can provide your business or organization with a ground breaking or ribbon cutting ceremony. The ceremony provides additional exposure and visibility for your business. This service is only available to Chamber members.
The Chamber offers a number of important business resources and services that can help your business. These services include business retention and expansion visits, demographic research, site location assistance, BIGG Success program and the Tools for Business Success online toolkit. Visit our Business Resources link at the top of this page to learn more about available resources.
Importance of Membership
A Chamber of Commerce is a coalition of area businesses, industries, organizations and professionals who pool their resources to improve the economic, civic and cultural climate of their community. Reasons for being a member of The Chamber may vary depending on your type of business. Retail, Wholesale, Manufacturing, Service Based or Professional Service businesses have different focuses but also share common interests and reasons why they should be members of The Chamber. Some of those reasons to invest include:
- Opportunities for visibility and exposure
- Pro-business advocacy
- Leadership and professional development
- Business resources and support
- Additional business credibility